Amazon launched its standalone Android Appstore with a bang, offering an exclusive download of Angry Birds Rio. Mobile gamers love addictive, casual games and they love freebies — and Amazon knows it. By inking high-profile studios to exclusive launches, the company has generated plenty of buzz around its Appstore and continued building momentum with additional free apps and games.
So what does Amazon do to follow up the Appstore’s success with Rio? Why, it signs casual gaming gods PopCap to an exclusive agreement, of course. The first installment has arrived, with Chuzzle popping up as the free download of the day (it’s normally priced at $2.99). Other PopCap titles will follow in short order, including Peggle and Plants vs. Zombies — which will arrive in the Appstore on May 30, 2011 and be free on launch day. PVZ will remain an Amazon exclusive for two weeks and is sure to attract another wave of new users to its Appstore.
Amazon is no doubt hoping that all the interest built around its Appstore will pay off big time once its family of Android tablets is finally unveiled later this year. Rumors continue to circulate following head honcho Jeff Bezos’ “stay tuned” statement, and there’s now word that Amazon may be the first to introduce an Android tablet using Nvidia’s quad core Kal El chip. That chip would power the company’s 10-inch tablet, while the paperback-sized 6-inch model would be a more standard-issue dual-core Tegra 2. Estimates have the larger slate as launching at around $400, the smaller at $200 — some time later this year.
With months of free games and apps logged, and price points which look extremely enticing, Amazon could well be poised to shake up the Android ecosystem — and the tablet world in general.
So what does Amazon do to follow up the Appstore’s success with Rio? Why, it signs casual gaming gods PopCap to an exclusive agreement, of course. The first installment has arrived, with Chuzzle popping up as the free download of the day (it’s normally priced at $2.99). Other PopCap titles will follow in short order, including Peggle and Plants vs. Zombies — which will arrive in the Appstore on May 30, 2011 and be free on launch day. PVZ will remain an Amazon exclusive for two weeks and is sure to attract another wave of new users to its Appstore.
Amazon is no doubt hoping that all the interest built around its Appstore will pay off big time once its family of Android tablets is finally unveiled later this year. Rumors continue to circulate following head honcho Jeff Bezos’ “stay tuned” statement, and there’s now word that Amazon may be the first to introduce an Android tablet using Nvidia’s quad core Kal El chip. That chip would power the company’s 10-inch tablet, while the paperback-sized 6-inch model would be a more standard-issue dual-core Tegra 2. Estimates have the larger slate as launching at around $400, the smaller at $200 — some time later this year.
With months of free games and apps logged, and price points which look extremely enticing, Amazon could well be poised to shake up the Android ecosystem — and the tablet world in general.
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